In a surprising turn of events, luxury-goods retailer Hermès has removed all leather Apple Watch bands from its online store. The move comes just days before Apple is expected to unveil its new Apple Watch Series 9 and iPhone 15. This decision by Hermès aligns with recent speculations that Apple itself is planning to move away from leather products for environmental reasons. The news broke on September 10, 2023, and has since been a hot topic in the tech and fashion worlds.
Hermès’ decision to remove the leather bands from its site has sparked widespread discussion. The move is particularly noteworthy given that Hermès is a luxury brand known for its high-quality leather goods. The removal of these bands could signal a significant shift in the luxury market, as brands may start to prioritize sustainability over traditional materials like leather. This is not just a business decision; it’s a statement that reflects growing environmental concerns.
The timing of this move is also intriguing. It comes just two days before Apple’s expected launch of its latest devices, adding another layer of complexity to the ongoing relationship between the two brands. Hermès and Apple have collaborated on exclusive watch bands in the past, making this sudden removal even more surprising. According to Bloomberg’s Mark Gurman, Apple is also set to “move away from leather on iPhone cases and Apple Watch bands” for environmental reasons. This could mean that both companies are aligning their strategies to be more eco-friendly.
The news has been covered by various tech outlets, including Digital Trends and 9to5Mac. Screenshots of Hermès’ website before and after the removal have been circulating online, further fueling discussions about the brand’s motivations. Some speculate that this could be a strategic move to make room for new, sustainable materials in upcoming products. Others see it as a response to consumer demand for more eco-friendly options.
In summary, Hermès’ decision to remove all leather Apple Watch bands from its website is a significant move that could have far-reaching implications. It not only impacts the brand’s image but also signals a potential shift in the luxury market towards more sustainable practices. With Apple also rumored to be moving in a similar direction, it will be interesting to see how this develops and what it means for the future of tech and luxury collaborations.