Google is rolling out three new generative AI features for its Chrome web browser on Mac and Windows PCs. The update is meant to make browsing not only smoother but also more personal, with tools that can automatically organize your open tabs, help you write on any site, and even generate custom themes from a simple description.
Key Takeaways
- Tab Organizer: Chrome will now suggest and create tab groups automatically to help manage a cluttered browser.
- AI Writing Assistant: An experimental tool called “Help me write” is built into the browser to assist with writing or refining text on websites.
- Custom Themes: Users can generate unique browser themes by describing a subject, mood, visual style, and color.
Smartly Sorted Tabs
For anyone who tends to keep dozens of tabs open, Chrome’s new Tab Organizer might come as a relief. Found under the “Organize tabs” option in the drop-down menu, it uses AI to suggest and create groups based on what you’re working on. So, if you’re planning a trip while also comparing products and catching up on news, Chrome can sort those into groups like “Trip Planning,” “Shopping,” and “Articles.” It’s a small but practical step toward keeping a busy browser window under control, and honestly, it feels like the kind of thing many users have been waiting for.
A Writing Helper on Any Site
Another addition is Chrome’s built-in AI writing tool. By right-clicking on a text box, you’ll see the “Help me write” option. All you need to do is type a few words as a prompt, and the AI will generate content for you. It can be handy for different scenarios—whether you’re drafting a product review, putting together a formal request, or just posting on social media. The tool also gives you the option to tweak tone and length, letting you make it more formal, casual, or to the point. Since it’s built directly into Chrome, you don’t have to juggle separate AI writing apps, which could save some time.
Personalize Your Browser Look
The third feature is aimed at personalization. In the “Customize Chrome” side panel, you can now use AI to generate your own themes. You just provide a few details like the subject (“aurora borealis”), the mood (“serene”), a visual style (“anime”), and a color of your choice. Chrome then generates unique themes based on your inputs. It’s a creative way to move beyond the standard Chrome Web Store options and really make the browser feel like your own space.
Powered by Gemini Models
All three features are backed by Google’s Gemini models and are being introduced first to users in the United States. To try them, you’ll need to sign in with your Google account and enable the “Experimental AI” setting from Chrome’s three-dot menu. It’s part of Google’s broader effort to weave AI into its core products, something we’re likely to see more of in the months ahead.
Frequently Asked Questions (FAQs)
Q. How do I get the new Chrome AI features?
A. These features are currently rolling out in the US for Mac and Windows users. To access them, update Chrome to the latest version, sign in to your Google Account, and enable the “Experimental AI” page in Chrome Settings (chrome://settings/ai).
Q. Are the new AI features in Chrome free to use?
A. Yes, Google has announced these experimental features are available for users to try at no cost.
Q. What is Google Gemini?
A. Gemini is a family of large language models developed by Google AI. It is designed to understand and process different types of information, including text, images, and code, and is being used to power many of Google’s new AI products.
Q. Can I use the ‘Help me write’ tool on any website?
A. Yes, the ‘Help me write’ feature is designed to work in any text field or text box you can type in within the Chrome browser, regardless of the website.
Q. Are these features available on mobile devices?
A. Initially, these three AI features are being released for Chrome on desktop computers (Mac and Windows). Google has not yet announced when they might be available for Chrome on Android or iOS.

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