The way companies market their products to the customers has evolved a lot in recent years. With fierce business competition and tougher audience to impress, businesses are nowadays keen to explore new and unique methods of marketing to promote their business and grow a loyal customer base.
Among the different marketing strategies, agile marketing is the latest trend that most businesses and companies are adopting these days.
What is Agile Marketing?
The word “Agile” is defined as the ability to move quickly and easily. The word “Agile” became popular because of the agile software development technique where software is developed iteratively adding more features and polishing existing ones based on client feedback and evolving market trends.
This same principle is applied in the case of agile marketing, where marketing teams utilize the available analytics data to iteratively evolve and modify their existing marketing campaigns.
Agile marketing is very viable in today’s fast-paced world where sticking to the latest trends and news is important to stay relevant and interesting.
By following agile marketing techniques, marketing departments can come up with campaigns in a matter of hours or days, instead of spending weeks in development.
What Are the Advantages of Adopting an Agile Marketing Approach?
In this section, we will be taking a look at some of the benefits of adopting an agile approach to your marketing department.
Marketing departments that do planning while maintaining agility achieves about 40 percent better productivity than those who follow traditional techniques. The key reason for this increased productivity is that marketing teams only focus on high-priority tasks and do little reworking.
Better Employee Satisfaction
Employees of marketing teams that work on agile marketing techniques tend to be quite satisfied with their work as they get to be more involved in their work by adding more input in campaigns, being creative, and taking up more responsibilities. Hence not being bored with their work at all.
Agile marketing campaigns normally consist of smaller experiments that are easier to develop, implement, and track. Therefore, marketing teams can easily measure the response of their marketing campaign and make any necessary improvements/change or scrap the project altogether if it doesn’t work, without wasting much time waiting for results.
Data-Driven Marketing Approach
Unlike traditional marketing techniques, which are very much influenced by the people running the marketing department, agile approaches are driven by analytics and other supporting data. This helps in reducing the mistakes that happen while picking a marketing approach for a business or product.
Better Communication Among Team Members
Instead of just following orders from the top-most in the department hierarchy, people working on agile marketing approaches have to develop techniques and improvements by communicating and collaborating with not just with the marketing team, but people in other departments of the business as well.
Tips to Do Agile Marketing the Right Way
Educate the Employees
It is important for all the employees to work on the same wavelength to ensure the success of a marketing campaign. In agile marketing, the success of a campaign largely depends on the collaboration and input from the team members.
The first step in ensuring employee involvement is to educate them about how things are to be done. Provide all the marketing team members with proper insight about how to act upon various situations and also make sure everyone knows how to properly use all the tools that are involved in running the campaign.
Constantly Monitor the Analytics
What makes agile marketing special is the ability to make any necessary changes within the campaign whenever required. To make any improvements, it is necessary to constantly monitor the various analytical data related to the campaign.
Also, while making any sort of change within the marketing campaign, make sure that all the team members are aware of the same and their input is also taken to ensure smooth implementation.
Be Prepared for the Unpredictables
Regardless of how well the planning was done prior to launching the campaign, some high-priority tasks and roadblocks are most likely to appear without a hint. Therefore, the entire marketing team should be prepared to handle any unpredictable events by making quick and prompt decisions and changes wherever required.
To ensure that no unpredictable events affect your campaign, ask the marketing team members to allot time each day where they can identify and resolve any high-priority issues. In this way, the progress of the campaign is not affected and moreover, sudden events do not become a headache to the marketing team.
It is very important for businesses to be unique in today’s world to gain customer attention. However, showcasing unique products isn’t enough and proper care should be taken in marketing them as well.
Agile marketing is one of the modern techniques that can be used to effectively market any product or business. We hope the above article gave you an insightful idea of adopting an agile approach to your marketing department.