In a bold move, Nothing, the tech brand that has been making waves in the industry, has just launched a smartwatch and earbuds that combined, won’t burn a hole in your pocket. Priced under $120, these devices are set to disrupt the market.
- Nothing’s budget-friendly sub-brand, CMF, introduces its first lineup of super-affordable products.
- Buds Pro, priced at $49, boasts features like hybrid active noise cancellation and up to 39 hours of playback with the case.
- Watch Pro, available for $69, offers a 1.96-inch OLED display, health tracking features, and up to 13 days of battery life.
- CMF also unveils a 65W GaN fast charger priced at $39.
In the ever-evolving tech world, affordability and quality often seem mutually exclusive. However, CMF, the affordability-focused brand owned by Nothing, is challenging this notion. The brand has recently unveiled its first line of products, including the Buds Pro, Watch Pro, and a 65W GaN fast charger.
The Buds Pro are not just any wireless earbuds. Priced at a mere $49, they come with hybrid active noise cancellation that uses microphones both inside and outside the bud to detect and cancel out noise. They also feature a transparency mode, allowing users to be aware of their surroundings. With noise cancellation off, these earbuds promise up to 11 hours of playback on a single charge, and with the case, this extends to 39 hours. They are also equipped with six HD mics, clear voice technology for calls, and IP54 dust and water resistance.
On the other hand, the Watch Pro is set to redefine smartwatches in the budget segment. For just $69, users get a smartwatch with a 1.96-inch OLED display, built-in GPS, custom watch faces, and IP68 water resistance. Health enthusiasts will appreciate its array of health tracking features, including heart rate, blood oxygen, sleep tracking, and 110 sports modes. The watch seamlessly connects with phones, allowing users to access their contact list and make calls directly from the watch.
Moreover, CMF hasn’t stopped at just wearables. They’ve also introduced a $39 charger, the Power 65W GaN, which boasts two USB-C ports and one USB-A port. It’s compatible with various fast-charging protocols and can charge a Nothing Phone 2 to 50% in just 25 minutes.
Nothing, though a relatively young brand, has already made its mark with stylish products like the second-generation Nothing phone, the Nothing Ear Stick, and the Nothing Ear 2. The introduction of CMF, which stands for color, material, and finish, in August, was a clear indication of the brand’s intent to cater to a wider audience. The pricing strategy of CMF’s Buds Pro and Watch Pro is a direct challenge to more expensive counterparts in the market, like Apple’s offerings.
Nothing’s venture into affordable tech with its CMF sub-brand is a testament to the brand’s commitment to delivering quality without the hefty price tag. As the devices are set to be available in Nothing’s London-based store on September 30th, and more locations later this month, it remains to be seen how these products will fare in real-world usage. But one thing is clear – Nothing is making tech accessibility its mission, and the industry should take note.