Home Latest VIDAA Now Available on Google TV, Android TV OS Devices – SportTechie

VIDAA Now Available on Google TV, Android TV OS Devices – SportTechie


Premium content from the smart TV streaming platform VIDAA is now available on Google TV and Android TV OS devices, including World Cup coverage on FIFA+.
As part of the agreement, VIDAA’S business partner Tremor International — an advertising technology platform specializing in the connected TV space — will monetize the content across the VIDAA and Android TV OS devices.
The timing of the deal is prescient, considering VIDAA OS recently became the exclusive smart TV home for the FIFA+ app — which produces a highly visible studio show on site in Qatar called World Cup Daily, as well as thousands of hours of original, live and archived soccer programming.
Hisense is the official sponsor of the World Cup Daily show, and with the combined visibility of VIDAA and Android devices, the World Cup coverage can be seen in lucrative markets such as the U.S., Canada, Latin America, Germany, Australia and Japan.
As recently as October, VIDAA’s smart TV OS platform began housing SportsGrid’s 24-hour sports betting platform in more than 160 countries.
The Women’s Sports Network has launched a free channel on Roku to stream original shows and programming from partners such as the Athletes Unlimited, the WNBA, LPGA Tour, Street League Skateboarding, U.S. Ski & Snowboard, USGA, Women’s Football Alliance, and World Surf League. The new channel for Roku TVs and devices expands WSN’s streaming distribution partners that already includes Amazon Freevee, FuboTV, LG Channels on LG Smart TVs, Local Now, Plex, Sports.tv, Tubi and Xumo.
L.A.-based streaming company FAST Studios launched the Women’s Sports Network in early November. Its programming includes documentaries and a daily studio show called “Game On” that discusses the latest trending topics across women’s sports. The Women’s Sports Network has not secured rights to livestream full games but plans to eventually be involved in rights for live games.
“I’d love to be able to get in the sandbox and play with the big boys and girls and be able to acquire some live rights,” former ESPN exec and Women’s Sports Network advisor Carol Stiff previously told SBJ in November.
FIFA’s high-performance team, led by legendary former Arsenal manager Arsène Wenger, has developed 11 new advanced metrics that will be made available to broadcast and digital audiences during the World Cup in Qatar. 
The new metrics, based largely on player and ball tracking data, will be used to inform fans during the World Cup as well as be used by FIFA for internal uses. They are:
Wenger is FIFA’s chief of global football development, and the high-performance team includes analysts, data scientists and engineers.
The federation said it will conduct developmental analysis to track longitudinal changes in how the sport is played as well as have more objective measures about the physical and tactical demands of the game at the highest level, with an eye toward understanding player development from lower levels. Chyron’s TRACAB provided the optical tracking cameras and algorithms powering electronic performance and tracking systems (EPTS) in the 2018 World Cup.
U.K.-based AI camera and sports analytics company Bepro has received Quality Certification from FIFA for its Cerebrus portable camera product. Bepro now joins automated camera providers ChyronHego, Second Spectrum, and Hawk-Eye as optical tracking systems to receive accreditation from FIFA.
Cerebrus’ computer vision can identify players and track their movements to collect positional and velocity metrics for post-match analysis. It is the first fully portable camera tracking system to be certified by FIFA. FIFA found Bepro’s system to be “well above average” for accurate data collection as part of its in-stadium Electronic Performance & Tracking System (EPTS) testing.
Bepro’s other optical tracking product, its Fixed Camera System, originally gained the same certification from FIFA in 2021 and once again passed testing for this year. Organizations using Bepro’s system for analyzing player performance include the Faroe Islands National Soccer Team.
Mobile TV Group will upgrade Bally Sports West broadcasts with its most advanced mobile unit to date known as 51FLEX, which will feature 12 1080P HDR cameras for all Los Angeles Clippers, Los Angeles Kings, Anaheim Ducks and Los Angeles Angels telecasts.
Visiting team production crews can also access an accompanying mobile unit, known as 51VMU, whether they staff a game in person or remotely with Cloud Control. As a result, all Bally Sports West and Bally Sport SoCal broadcasts can be shown in 1080P HDR, the highest quality video possible. Opposing teams can have their choice of broadcasting in 1080P HDR or in their own preferable format.
The 51Flex mobile unit includes other state-of the-art broadcasting specs such as a Kayenne K-Frame X IP Switcher and EVS EX-VIA’s. The technology allows Bally Sports to utilize as many 32 sources per broadcast, including four of the 12 1080 HDR cameras that will be running in super slo-mo to deliver enhanced slow-motion replays.
Last summer, Bally Sports also launched a subscription streaming service, Bally Sports +, that is available in all of its 19 markets as a direct-to-consumer service. Sinclair Broadcast Group, which acquired the collection of Fox Sports regional sports networks in 2019 and re-branded them as Bally Sports, has made cutting edge broadcast technology a priority as it introduced virtual control rooms in 2021.
FIFA has developed a player app that will make tracking data available to every participant in the 2022 World Cup taking place in Qatar later this year.
Produced with input from FIFPRO, the global association of pro player unions, and in accordance with its new Charter of Player Data Rights, the FIFA Player App will collect objective player tracking data for an optical system installed at every stadium for metrics on speed, distance, accelerations and positional heat maps.
Additionally, the app will feature enhanced event data — in which FIFA performance analysts provide granular details on passing, pressure and the like — and intelligence metrics that use machine learning algorithms to compute advanced insights into play.
All of the data distributed to players will be synced to video for review from multiple camera angles and available to each athlete soon after each match. Players will also receive action photographs in the app from every competition that they can share on social media.
Prior to the 2018 World Cup, FIFA made optical tracking data available for real-time access by analysts and coaches on every team during the match. That system was provided by ChyronHego TRACAB, but it is unclear who will be the vendor in 2022. Hawk-Eye was selected to assist with the new semi-automated offsides technology, although that system will run independently.
While gaming remains the “key business” for Quest headsets, Meta director of North American sports partnerships Rob Shaw said on Thursday, he sees an emerging opportunity for co-watching experiences in virtual reality. 
That was the driving force in the company’s partnership with YBVR to launch the Xtadium app. Sports will be shown in 2D and 3D, with NASCAR, UFC, One Championship, EuroLeague basketball, World Surf League and the upcoming All American Cup team tennis tournament among the early ones to be carried. Some of it is offered free and on-demand, while authentication for live sports is also supported.
“It’s so important for me to figure out how could the business model be incremental to the to the sports industry,” Shaw said at SBJ’s Media Innovators conference in New York City. “We’re not looking to start getting into the sports rights business. We’re not going to be competing for rights for VR. We want our partners to be able to exploit the rights that they have on our platform and be able to make incremental dollars.”
Shaw praised Amazon’s smart approach to alternative broadcasts on Thursday Night Football as well as what ESPN and Omaha Productions have done with the ManningCast on Monday Night Football. He mused out loud about the potential of a more immersive ManningCast, with the quarterbacking brothers appearing to join a viewer in his or den, and also speculated about the appeal of alumni reuniting in the metaverse to watch their alma mater on a college football Saturday.
“It’s not just about the people that you’re listening to as the broadcasters,” Shaw said, “but who you’re watching it with.”
Meta is working actively to create a UFC environment in Horizon Worlds, just as it did with the NBA during last year’s playoffs when you could take selfies with the Tiffany’s-designed trophies, play pop-a-shot or take part in a gravity-free slam dunk contest. Shaw noted that the NBA activation drew tens of thousands of concurrent users at times, far more than what a team’s arena could hold. 
Said Shaw, “For us, it’s simple: We believe that this technology is ultimately going to bring people together.”
Tempus Ex Machina, a data and video technology company, is building on its partnership with the Pac-12 Conference to provide injury spotters with more real-time video tied to data. This implementation will begin with the Pac-12 Football Championship between Utah and USC on Friday night. 
The technology developed by Tempus Ex Machina expedites the transmission and synchronization of video and data through its Fusion Feed API. Pac-12 physicians, trainers and other spotters will now have access to Fusion Feed-powered Game Operations Dashboard that will include player-specific replay angles.
The Pac-12 and Tempus Ex began their collaboration in March and expanded the partnership in August to include Twitter and Opendorse for monetization of social videos via new name, image and likeness (NIL) opportunities. The Pac-12 launched a pioneering Student-Athlete Health and Well-Being Initiative (SAHWBI) in 2013, which funded a conference-encompassing injury database and the Brain Trauma Task Force and Concussion Coordinating Unit.
Silver Lake and Endeavor led Tempus Ex’s Series B round in September 2021, joining Andreesen Horowitz, General Catalyst and Will Ventures as investors. The NFL is also an early partner, and the San Francisco 49ers were the first NFL franchise to partner directly with Tempus Ex.
Recast, the pay-per-view streaming service that shares content from top soccer teams such as Manchester City and Inter Milan, has launched a new “Date Profile” feature to reward users for opting to share their personal data with advertisers on the platform. Other sports properties with content channels on Recast include golfer Ian Poulter, World Curling, English soccer’s Queens Park Rangers, and Scottish Premiership clubs Hibernian and Glasgow City.
Rather than a subscription model, Recast asks fans to pay for in-app credits that can be used to watch specific content, such as interviews, highlights, replays, and behind-the-scenes videos that each have their own credit amount paywall. Users can now earn credits for opting to share their account data with Recast’s ad partners, such as their name, phone number, email address, location, gender, and date of birth.
“The launch of ‘Data Profile’ marks the start of an exciting new phase in the work we are doing to disrupt the streaming market and challenge outdated advertising and subscription models. Consumers today are more aware than ever of how their personal data is being used by social media platforms and streaming services, without returning any real, tangible benefit to them,” Andy Meikle, Founder and CEO of Recast, said in a statement. “With ‘Data Profile’, we are providing the choice to share their data when they want to, while rewarding them directly when they do.”
Fans who share their data will also be targeted with more personalized ads on Recast. The company is also working to expand its Data Profile feature to give users the option to be rewarded for sharing their data with the rights holders (teams and athletes) who publish content on Recast.
The NFL, in partnership with Amazon Web Services, launched its latest crowdsourced innovation contest: the NFL Contact Detection Challenge. 
These open-entry competitions are part of the larger NFL/AWS partnership to construct the Digital Athlete, a player health and safety initiative that taps into an AWS-managed data lake of inputs. In this Contact Detection Challenge, computer scientists are asked to use computer vision and other artificial intelligence disciplines to identify, measure and analyze the timing, duration and frequency of player contact during NFL games. The goal is to help the league better predict and prevent possible injuries through potential rule changes.
The Contact Detection Challenge was announced on stage at the AWS re:Invent conference in Las Vegas. Hosted by Kaggle, the contest will be open for three months and will award $100,000 in prize money, with half going to the first-place submission. Previous computer vision competitions in this series included detection of helmet impacts and the identification of players involved.
Stadium Live’s digital playground, a second screen platform geared to Gen Z audiences, has just launched on Android with an emphasis on the World Cup.
The metaverse-styled activation will allow Android users to monitor games, hang out in World Cup-themed rooms and interact with French soccer players such as Blaise Matuidi, Yohan Benalouane and Miralem Pjanićto.
Known for its custom avatars, sports-centric gameplay, trivia and in-house livestreams, Stadium Live will also generate chats and head-to-head fantasy games during World Cup matches. The digital social gaming platform’s userbase is estimated at 500,000, 93% of which are Gen Z’s born between 1997 and 2010.
The company’s premise is that its metaverse build-out (trademarked as StadiumVerse) and short-form sports content will envelope a younger audience that has grown up in the digital culture and prefers real-time social engagement.  
“I started looking at Stadium Live because the ESPNs of the world, they’re targeting millennials, they’re going to sports betting,” the company’s CEO Kevin Kim told SportTechie in July. “They’re still one-directional sports news and all that stuff. And I said, ‘Who’s building it for the next generation, which is Gen Z?'”
Earlier this year, Kim’s company raised a $10 million series round A led by KB Partners and Union Square Ventures that also included funding from Kevin Durant’s 35 Ventures, Matuidi’s Origins Fund, Dapper Labs Ventures, 6th Man Ventures, Position Ventures, Valhalla Ventures and Breakout Capital.
Along the way, Stadium Live has partnered heavily with Fan Controlled Football, a 7-on-7 indoor league that allows fans to vote for the plays called from scrimmage for their favorite team. The company also develops pregame and postgame content for the league, as well as polls to help Fan Controlled Football improve its fan engagement.


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