Microsoft pesters Google Bard users with new Bing AI ad in Edge – The Verge

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By Umar Shakir, a news writer fond of the electric vehicle lifestyle and things that plug in via USB-C. He spent over 15 years in IT support before joining The Verge.
Microsoft’s Edge can be a great Chromium browser alternative to Google’s Chrome, but the former is displaying some annoying new rivalry antics: advertising Microsoft’s Bing AI chatbot while you’re trying out Google’s Bard AI. As pointed out by developer and Twitter user Vitor de Lucca, a new developer version of Edge will now display a new Bing ad next to the Google Bard URL.
When pointing Edge to, a new animated “compare answers with the AI-powered new Bing” slide appears in the upper-right side of Edge’s address bar. Then, the text slides back to the right and leaves behind a Bing icon that seems pretty redundant considering a similar icon is off to the right by default.
But what seems intrusive can also be clever. What’s different about this new Bing icon is that it activates Microsoft Edge’s new split view so you can literally compare answers with Google’s Bard. It’s a bit more useful than Edge’s prompts to steer you away from Chrome.
The new Bing AI ad shows up on both current Mac (version 114.0.1807.1) and PC versions of Microsoft Edge developer. And it’s yet another sign of what might be the next big chapter in tech: how AI chatbots are rewriting the internet.
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About the author

Elijah Lucas

Elijah Lucas

Elijah is a tech enthusiast with a focus on emerging technologies like AI and machine learning. He has a Ph.D. in Computer Science and has authored several research papers in the field. Elijah is the go-to person for anything complex and techy, and he enjoys breaking down complicated topics for our readers. When he's not writing, he's probably tinkering with his home automation setup.