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How Apple, Facebook, Google, Facebook and more Bay Area brands rank by reputation – Silicon Valley Business Journal – The Business Journals


Google LLC saw the largest jump over last year while eBay and Electronic Arts saw nearly identical big declines in the latest Axios and Harris Poll survey that ranks the reputations of the 100 most visible corporate brands in the United States.
Mountain View-based Google rose 29 spots to land at No. 31 on the survey, which was published Tuesday. The search giant scored especially well in the categories of growth (No. 6) and culture (No. 13) while its weakest category was trust (No. 53).
In terms of declines, San Jose-based eBay fell 17 points to land at No. 83 while the Redwood City video game company EA dropped 18 points to rank at No. 69. Among the various categories used to come up with a final score, eBay ranked worst on ethics (No. 87) and best on trust (No. 75) . EA’s best score was its 66th place for products while its worst was its No. 80 standing on vision.
Near the very bottom of the list were two Bay Area companies that have dealt with several issues over the past several years that have helped erode their reputations. Facebook, which is owned by Meta Platforms, rose one spot to No. 97 while Twitter Inc. fell five spots to land at No. 98.
Eleven local-based companies made the top 100 while four companies not based here but with a large local footprint — IBM, Microsoft, Amazon.com and Tesla — were on the list. Here’s how those companies ranked:
The poll, a joint effort from the national media company Axios and the polling firm Harris, surveyed 33,096 Americans from March 11 to April 3. The poll uses a two-step approach to determine its rankings. The first was a look at the “public’s top-of-mind awareness of companies that either excel or falter in society.”
And the second is a ranking by reputational factors. Here’s how the the companies fared according to those seven points:
Trust: Amazon.con was highest at No. 10 while Facebook came in at No. 99.
Ethics: IBM was best ranked at No. 12 while Twitter was next-to-last among the 100.
Growth: Google, which is owned by Alphabet Inc., was the highest ranked at No. 6 while Twitter again was at the back of the pack, at No. 97.
Products: Apple, the iPhone and MacBook maker, was No. 6 of all brands in this category. Twitter was last in this group at No. 98.
Citizenship: Amazon.com, which is based in Seattle but has tech development offices in Silicon Valley and distribution centers around the Bay Area, came at No. 9 with the best regional showing. Twitter came in at No. 99, the worst for Bay Area companies.
Vision: Same outcome as citizenship, with Amazon.com at No. 2 and Twitter at No. 97.
Culture: IBM, which has its Almaden research complex in San Jose and other offices in Fremont, Foster City and Dublin, came in at No. 2 among all 100 brands. At the bottom of the Bay Area pack? Once again, Twitter at No. 99.
If a company is not on the 100-brand list, it means it didn’t reach “a critical level of visibility to be measured,” according to Axios. Review the entire list by clicking here.
Breakfast will be served. After two years of being away, employees are coming back to the office. But how are they doing? And what can companies do to care for the mental wellness of their workers, both in the office and when they’re working from home?
The Business Journal is ready again to recognize the good works done in Silicon Valley by its businesses and nonprofits with the annual Community Impact Awards. We are looking for those who have made a significant impact in the Silicon Valley community.
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Nitika is a MCA graduate and works as all-round news writer at The Hoops News. In free time, she works on Photoshop and plays GTA V on her Xbox. A tech-enthusiast at heart, she explores ways that businesses can leverage the Internet and move their businesses to the next level. You can contact her at nitika@thehoopsnews.com.