The Ice Cube-backed Big3 will use data analytics to help teams assess player performance and enhance the 3×3 basketball league’s media operations as part of an extended partnership with tech giant Microsoft.
Coaches and players at all 12 franchises will be able to see real-time data at courtside using Microsoft Surface tablets, while the cloud-based analytics platform will be integrated across all aspects of the game to aid fan experience.
As official technology partner, Microsoft will continue to be the official patch jersey sponsor for all 12 teams, while the draft for the upcoming 2022 season will be hosted at the ‘Microsoft Lounge’ in Los Angeles.
“We could not be more excited to continue our partnership with Microsoft,” said Big3 chief executive Chris Hannan. “Microsoft elevated the Big3’s technology, coaching capabilities, and fan engagement avenues last season. We are excited to unveil even more innovative enhancements and content this season.”
“The Big3 continues to push the boundaries and progress the sport of basketball,” added Jeff Hansen, Microsoft’s general manager of strategic partnerships. “We are incredibly pleased to leverage our most innovative technologies to help empower Big3 coaches, players, and fans.”
Big3 sees innovation as a key differentiator for its product. Ahead of its fifth season, the organisation gave fans and investors the opportunity to purchase non-fungible tokens (NFTs) that gave owners significant benefits and a stake in the team’s ownership. Rapper Snoop Dogg and the DeGods decentralised autonomous organisation (DAO) are among those to have participated in the initiative, which has seen stakes in eight franchises sell for up to US$625,000 each.