This is the season of offers and perks; while some companies are announcing offers just to attract more customers during the holiday season, others are doing so to offer stiff competition to their rival groups. Sprint Corporation seems to fall in the second category; Sprint is probably looking to compete with the two larger rivals it has in the telecommunication industry, Verizon and AT&T.

The Overland Park, Kansas-based service provider is offering 50% discounts on phone bills to people who are deciding to switch to Sprint. This deal was announced by Sprint on Tuesday, and the company promised “unlimited talk & text” along with similar data allowance at 50% less cost than what AT&T and Verizon customers are paying currently for monthly plans.


Staying in line with the primary goal of Tuesday’s event, Sprint named it “The Cut Your Bill in Half Event”. That’s not all; Sprint even said that it is ready to pay an amount of up to $350 as early termination fee imposed on customers by its rival groups or as installment bill balance. The offer will be launched officially on Friday, December 5, 2014.

Marcelo Claure, the chief executive officer of Sprint, said that this offer from the company is the best the wireless industry currently has. He further explained that the deal is absolutely simple, one will just need to bring his/her AT&T or Verizon bill along with the phone carrying the connection and Sprint will cut the rate plan by 50%. This will allow users to pay only half the amount they used to pay for their respective rate plans every month.

Claure said that this deal is something more than a mere promotion. The rate plan will remain the same for customers even in the future; so, it will not be right to describe this as just a promotional offer. However, interested users will need to hurry up and complete the process as soon as possible as the offer will be on for a limited period.

By designing such an offer Sprint, the 3rd biggest mobile carrier in the US, has proved that it feels that price competition is the most useful weapon to fight with Verizon and AT&T.

Earlier in 2014, Sprint along with Japan’s SoftBank (the parent company of Sprint) tried to acquire T-Mobile US, which is a comparatively smaller carrier, for a sum of $32 billion; however, the deal was never completed. It would have been easier for Sprint to take on big firms like Verizon and AT&T if its dream of acquiring T-Mobile US had been realized.