Instagram may have just passed Twitter for number of users, but the social network isn’t stopping there when it comes to improvements. Overall, it has been a busy year for Instagram – who is owned by Facebook – but operates under its own power. This year Instagram added an advertising presence, changes to the explore tab, the ability to edit captions on photos after they’ve already been posted, and much more.
Now, Instagram has even updated the filters for Android and iOS. While Windows has been left out of the update cycle – as they have often been left out in the past with Instagram – for other users the changes are noticeable, and welcomed. The new filters add completely different character to the experience, and one feature with regards to filters allows iOS users to modify which filters present, and where they’re ranked. While it may seem strange, one of the greatest benefits of the latest update is having the ability to really take advantage of the array of varying filters on Instagram, and move them – or rank them, to places that make sense for you on the filter wheel.
Slumber, Crema, Ludwig, Aden, and Perpetua are the latest additions to Instagram and they’re great additions, especially given the fact that filters like Toaster and Kelvin are rarely used, and almost forgotten on the app. Ultimately the goal of the new filters is to add filters that users will actually enjoy and some that compete with the most-popular filters on the Instagram app. Velencia and X-Pro II are both hits within the Instagram filter family, and the company realizes that they need more useful filters.
Another thing that might have provoked Instagram to making this decision is the fact that Instagram is likely sick of seeing users leave Instagram to “ready” their pictures, and go through the editing process that has become quite involved for many smartphone users. As smartphones take better pictures, it’s created a sub-industry within the photography industry itself on smartphones. Third-party applications that go through the editing process, help with the editing process, and just have a greater number of filters associated with them is something that Instagram has needed to acknowledge for some time.
However, at the end of the day Instagram has had a busy, and very successful year. While no one can complain about the way they’ve performed, especially in the latter half of the year – it would be impossible to overlook the fact that previously, the company was stagnant when it came to making interface changes, or functionality changes to the app.