Dodge is halting all sales of its Charger and Challenger ‘Hellcat’ sports cars due to an overwhelming demand that the company simply cannot keep up with. While that might seem like a strange possibility, that is exactly what the company is reporting. Now, the company has announced a suspension of all Hellcats for the foreseeable future until the company can fulfill the orders it has already confirmed.
Right now, Dodge is outpacing its forecast by about 4,000 vehicles, and while that might not seem like a lot – it’s nearly twice as many as what the company had originally expected to sell. The original forecast was around 5,000 vehicles per year – but the demand has been closer to 9,000 per year – setting off warning bells around the Dodge space.
It’s hard for a lot of people to wrap their minds around the notion that any automotive company in the United States would be seeing this type of success in the general market – but it’s something that has been a trend for some time now. They have so far significantly outpaced any forecasts they had that they’ve had to resort to outright suspension of sales. Something otherwise reserved for seemingly dire situations.
A company spokesperson said on behalf of Dodge that “Due to unprecedented demand for the 2015 Dodge Charger and Challenger SRT Hellcats, we are temporarily restricting orders while we validate current orders that are in the system.” While it’s unclear how long this will last – it isn’t something that seems like Dodge will be able to fix instantly. In fact, it seems like something that Hellcat enthusiasts will be waiting months – if not the rest of the year – to see sales resume in the open market.