It’s been a rough year for Chevrolet.

The 2014 Chevrolet Impala was recalled in February due to a defect in the transmission adjuster that caused vehicles to roll downhill even when parked. Four months later, the same Impala model was recalled again due to the defective ignition that’d cut off while the car was in motion. It’s obvious that accidents could occur when a car, once in motion, suddenly stops without any prior warning to drivers behind the defective car.

The GMC Terrain, Cadillac SRX, Buick LaCrosse and Buick Regal, as well as Chevrolet Equinox and Camaro models have been recalled due to loose bolts under seats that allow them to “pop” up when hitting speed bumps.

Yesterday, Chevrolet was forced to recall another 65,000 Chevy Impalas because of defective power steering capabilities. Chevrolet’s said so far that its recalls have resulted in 13 deaths, with a number of non-death accidents to boot. 822,000 worldwide vehicles are being recalled for issues related to power steering, air bags, turn signals, ignition switches, and other manufacturing defects for which Chevrolet’s now taking responsibility.

Chevrolet’s total recalls now stand at around 29 million vehicles total worldwide (and over 60 models recalled) – a staggering loss for a company that prides itself on driver safety and vehicle safety protections. As can be expected, Chevrolet’s vehicle recalls will hurt the company’s financial revenue and profit long-term. The company’s not yet gone on record to state what it will do to compensate families that’ve lost loved ones due to its defective vehicles, nor has the company set up a policy for those who’ve got vehicles matching those of defective models that may wanna exchange their current vehicles at car lots worldwide for safer vehicles.

Whatever the reason for Chevrolet’s million-vehicle recalls, it’s a terrible sign that the company’s spent too much time churning out vehicles while not taking better care to see to it that the vehicles are quality-made. And, when companies neglect doing their jobs, consumer lives are endangered. Hopefully, Chevrolet learns from this experience that consumers are just as important as the dollars Chevrolet’s racked up from them.