Apple is all set to shift the entire line of its iOS devices to 64-bit architectures. Then why leave out its audio players? The company has planned to announce new models of its audio devices early this week; although July 14 is the tentative date, no official event has been planned for the day.

Sources suggest the renewal of iPod Touch, iPod Nano and iPod Shuffle with new colours including gold, electric blue and fuchsia, plus classic black, pink and gray sidereal. This has also been revealed by the code and images of the newest version of iTunes. Components of iPod Touch have not been upgraded since 2012 after the launch of its fifth-generation model that had gained a Retina display with a processor enhancement to the dual-core chip. While the iPod Nano and iPod Shuffle are likely to get colour updates, iPod touch will abandon the push button for a strap among other modifications.

The Cupertino tech giant wants to release its fastest ever iPod Touch to bring it at par with the company’s other up-to-date products. Its A5 32-bit processor will be replaced by a faster 64-bit processor that has been embedded in models after iPhone 5S. This decision had been evidenced by the fact that developers had been asked to shift their apps to 64-bit last October. The gadget’s five-megapixel back -facing camera is likely to get an improvement. Also to this, the touch screen display device will also see an upgrade of its 16, 32 and 64 GB storage to non-expandable 128 GB internal storage.

The pronouncement to release new models comes after the declining sales of Apple’s music players. The fourth quarter of 2014 revealed that the company sold 2.6m units of iPods generating revenues of $410m merely. This was a disappointment since the iPod has always been a low-cost alternative for kids who could not afford the other Apple products but wanted to experience the iOS world. The tech giant had to keep the sales going for this particular segment. An upgrade was undoubtedly an easy and much-needed move to achieve this.

Must Read: Apple to revamp iPod line with new colours and 64-bit architecture

Moreover, with the launch of unlimited music streaming with Apple Music streaming service, Apple has shown commitment to music by updating the music player. The revamped iPod models with new bells and whistles are expected to attract new subscribers for Apple Music. This move will also help the company to sell Beats Music branded headphones and earphones. This release also accompanies the launch of the beta version of its new iOS 9. It highlights the entry of Apple into the new segment of the online news business.

With existing models of iPod priced at $199 for 16GB, $249 for 32GB and $299GB for 64GB, Apple is set to boost the sales of its popular low-cost line of music players with upgraded versions with better storage and faster speed.



  1. Still nothing about sound quality. Boo.

    Apple has avoided sound quality for 15 years, which is why real music lovers have moved past the iPod. Most that care about sound either have an external DAC or a entire new player like a ponoplayer or fiio. Apple refuses to acknowledge that compressed files played on their devices are low-fidelity.

    While visual resolution, memory, storage, and every other digital measurement has improved greatly since the 2001 introduction of the iPod, nothing has improved in the actual sound of the device.

    “Music lovers” are everywhere and deserve better quality than Apple, Google, and the the rest of the tech industry currently gives them. Tech is doing it’s own thing to kill the music.

    Well recorded music is 1500k+ bitrate. If you think you can reduce that to 15% and it’s the exact same thing you are foolish. If you’ve ever heard 4800k music from a real player you’d want to throw out all your mp3 files.

    • True, but most people haven’t heard 4800k music from a real player and therefore don’t know what they might be missing. Just like there are a lot of people who are more than happy to look at 50″ blurry HDTV and some people who would rather spend much more and buy the best Samsung on the market.

      To a lot of people, it’s all about price and convenience.

      • I totally agree. The point here is to offer a choice of better quality and to push through the general ignorance (backed by bad science) that claims there is no possible better sounding digital format than 16/44 and there is no possible better audio chain than a $4 integrated circuit.

        Both of these are terribly wrong and backwards thinking. They are also the mainstream “truth” which is why “personal high fidelity” is an ancient concept. Modern man with Beats and smartphone has no idea what real music playback can sound like.

        The dirty little secret is that cd discman from 1999, a cassette walkman from 1988 and a record player from 1977 ALL can sound better than a modern MP3 playing smartphone.

        Sound quality has taken a hit decade after decade, generation after generation.