Apple is all set to shift the entire line of its iOS devices to 64-bit architectures. Then why leave out its audio players? The company has planned to announce new models of its audio devices early this week; although July 14 is the tentative date, no official event has been planned for the day.
Sources suggest the renewal of iPod Touch, iPod Nano and iPod Shuffle with new colours including gold, electric blue and fuchsia, plus classic black, pink and gray sidereal. This has also been revealed by the code and images of the newest version of iTunes. Components of iPod Touch have not been upgraded since 2012 after the launch of its fifth-generation model that had gained a Retina display with a processor enhancement to the dual-core chip. While the iPod Nano and iPod Shuffle are likely to get colour updates, iPod touch will abandon the push button for a strap among other modifications.
The Cupertino tech giant wants to release its fastest ever iPod Touch to bring it at par with the company’s other up-to-date products. Its A5 32-bit processor will be replaced by a faster 64-bit processor that has been embedded in models after iPhone 5S. This decision had been evidenced by the fact that developers had been asked to shift their apps to 64-bit last October. The gadget’s five-megapixel back -facing camera is likely to get an improvement. Also to this, the touch screen display device will also see an upgrade of its 16, 32 and 64 GB storage to non-expandable 128 GB internal storage.
The pronouncement to release new models comes after the declining sales of Apple’s music players. The fourth quarter of 2014 revealed that the company sold 2.6m units of iPods generating revenues of $410m merely. This was a disappointment since the iPod has always been a low-cost alternative for kids who could not afford the other Apple products but wanted to experience the iOS world. The tech giant had to keep the sales going for this particular segment. An upgrade was undoubtedly an easy and much-needed move to achieve this.
Moreover, with the launch of unlimited music streaming with Apple Music streaming service, Apple has shown commitment to music by updating the music player. The revamped iPod models with new bells and whistles are expected to attract new subscribers for Apple Music. This move will also help the company to sell Beats Music branded headphones and earphones. This release also accompanies the launch of the beta version of its new iOS 9. It highlights the entry of Apple into the new segment of the online news business.
With existing models of iPod priced at $199 for 16GB, $249 for 32GB and $299GB for 64GB, Apple is set to boost the sales of its popular low-cost line of music players with upgraded versions with better storage and faster speed.