Amazon is tired of feeling slighted in the streaming hardware business. Amazon’s Fire TV has been a very popular device but has received mixed reviews on the Internet. However, the move that Amazon made this week was not one that was due to success or popularity. As of this weekend, the last of the listings, which included Apple TV or Google Chromecast, have officially been taken off the website. The move is one that has been executed to ensure that Amazon’s Fire TV devices get a fair shake on the market.
As it turns out, Amazon cited concerns about their devices not being readily available on their competitor’s websites, which didn’t give consumers the ability to choose between the devices the way Amazon did. Interestingly, though, neither Apple nor Google seem too concerned about not being on the Amazon marketplace.
The company introduced a new policy, which read in part: “Over the last three years, Prime Video has become an important part of Prime. It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Roku, Xbox, PlayStation and Fire TV are excellent choices.”
The message is clear. Amazon is not interested in selling items that compete with their products, as they develop more specific interests within narrow markets. When users search for these things on Amazon now, they will be flooded with listings of the Amazon Fire Stick and other Amazon-related products that deliver what Apple TV, and Google Chromecast deliver. The ironic part is that there are still a number of other competitors out there that will be available on Amazon, such as Roku.
Many are asking now, whether this is a good move or not by Amazon. Since now it seems as though it will only be a matter of time before people start to realize what is really happening here. Amazon is manipulating their customers into believing that this is motivated by anything more than poor performance in sales, and Amazon looking to prevent some sales to Google and Apple by forcing those customers to run Amazon’s way.
It might take some away from Google and Apple, but both have such a large presence that their place in the market is secure. No matter what actions Amazon takes natively to remove Google and Apple from the Amazon marketplace. More interestingly, though, Apple has finally updated their tvOS, as well.
It delivers HBO Now, Netflix, Hulu and Watch ABC, CBS, Disney Junior, PBS Kids, and Showtime, which are classics, but also delivers some unique apps and an interface that is a breeze to use. Many have called this the greatest production that is a ‘shout out’ to classic Apple, which has been produced during the Tim Cook era.