Vangardist, a magazine published both in German and English, has taken a drastic step for drawing attention of its readers to HIV and AIDS. Its recent edition boasts a provocative cover that has been printed using ink carrying HIV infused blood. This special edition of Vangardist covers the life of several “HIV heroes”.
The editors of the magazine have taken this decision as they feel that a large share of people has started showing complacency about this deadly health condition.
Jason Romeyko of Saatchi & Saatchi Switzerland, a company that helped the magazine to create this sensational cover, informed that according to data provided by the World Health Organization (WHO), the past 10 years have seen 80% increase in the number of HIV cases.
Expressing his displeasure Romeyko added that the primary factor responsible for such significant increase in the number of HIV cases is the indifference people are showing towards this disease.
According to Romeyko, it’s extremely important to make people discuss about HIV again. The recent cover of Vangardist has surely succeeded in making HIV a hot topic of discussion at least for now.
Vangardist, which is a magazine published from Vienna, has a monthly readership of more than 100,000. The majority of these readers prefer reading the stories published on the magazine online. So, only 3,000 copies of the special HIV positive edition have been printed.
Three individuals diagnosed with HIV have donated blood for creating the covers of these 3,000 copies. In words of Romeyko, these three people are “incredible individuals”. The magazine also carries the stories of these brave hearted people.
What makes the stories different from each other is the diverse background of the protagonists. The first story is about a 26-year-old gay man residing in Berlin; the next one is of a heterosexual man, and the third one introduces the readers to a 45-year-old woman.
While the gay man seems to have accepted the truth pretty boldly, the heterosexual man is still struggling with this recent diagnosis of his and has thus decided to stay anonymous in the story. The woman, on the other hand, is a mother and got infected by her husband 20 years back.